Social media and its impact on corporate & educational institutions

Social media has changed the way we socialize, network and stay in touch. We’ve been a part ofseveral huge social networks such as MySpace and Friendster that come and go, and other ones including Facebook, Twitter, Foursquare, and LinkedIn that totally transformed and reshaped our online trends.

It has changed from another passing trend to an extensive array of collection of indispensable communication tools over the couple of years.

At the initial stage, it was disregarded and ignored as just a hobby for early adopters but now, social media has taken over the stage and has come in the limelight. In fact, it has now become the key component of all organizations and they function accordingly today.

Almost all the businesses and brands use social media as the most significant channel to increase brand awareness on a global platform. Moreover, they also use this medium to improve customer support. There are various companies that have come up with ingenious uses to reinforce loyalty and improve donations.

Well, in this competitive era, colleges and universities are not holding the back seat. In fact, they are at the forefront too.According to a recent study, around 85% of college admissions offices do survey on social networks, and another 81% of schools that regularly blog believe that it has been "very successful" so far.

However, some educational institutions are still dipping a toe in to test the water, while others are diving in head first and achieving astounding things.

Social media is far more than liking a comment or re-tweeting a post. It is actually a new, cutting-edge marketing medium with unconstrained potential. Therefore, almost all the schools and colleges are interacting and engaging with their students through this great platform. It actually helps them to create a personal and strong bonding.

Gone are the days when students were restricted to participate and be a part of the social networking site. Today, they are motivated to get engaged through these channels.

Through this medium, universities and students can come together to create pioneering results that certainly impacts our world.

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Digital Marketing Firm, enabling to boost your business online!

The internet has become an important part of our lives. Not only for communication but it has become a significant tool for businesses and merchandising as well. With the emergence and existence of various digital marketing firms, it has become easier to let people know what digital business is.

A digital marketing firm knows well how to make connections and how to turn the tables for a business house and reach the target audiences with minimum investments and time consumption.

With the advent of the internet, more and more people are becoming internet savvy and hence it has become really essential to market your business on the web alongside other traditional marketing channels like TV, print.

A digital marketing firm in India plays a vital role here and focuses more on the requirements of the clients rather than focusing on their profit. Through various strategies and digital promotional plans on different platforms, they actually help their clients to get more exposure globally.

These firms enable you to make your website more dynamic and by implementing various SEO activities, they let you become the industry leader. Through social networking too, they market the brand in the most formal yet engaging manner that grabs the attention of the netizens.

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Digital Marketing Solutions to promote your business!

Reaching your target customers does not demands heavy expenditures on promotion today. Gone were the days when it was only limited to broadcasting and print media. The introduction of the internet and digital marketing solutions has changed the entire concept of marketing.

Through online marketing services, you can expand your business and get brand exposure globally. Thanks to this new technology that your online business can now catch the attention of market share in the huge virtual commerce of the World Wide Web.

Digital marketing solutions also make sure that your brand has an inspiring experience that engages the audiences in an incessant dialogue resulting in a stronger bond.

Its power to reach directly to the right person with the right information about the products and services is it's another great advantage. Opt for any of the online marketing solutions to promote your business online through different channels and there is no stopping you.

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Brands OOPS moments on Social Media

Social Media blunders certainly do create a buzz and are often seen trending!

A number of times, these incidents give birth to long conversations, memes, jokes, criticisms and fun. If the brand has a huge fan base, it gets re-tweeted within seconds and screenshots are posted all over before the brand realizes what has happened and removes the post. Whether or not they harm the image of the brand depends on the severity of the situation. It might end as a harmless fun coverage of the “oops” moment or counter apologies from the brand in the public domain.

There might be many reasons for this. The Social Media Manager/admin could log into a wrong account or the account might be hacked. Here are some of such instances of thwarting social media posts:

The latest among all is the Star Sports India apologizing for the abusive tweet made recently. The most esteemed sports channel shared tweets accepting the mistake that had been made from the Twitter account of the brand.

This happened when an abusive tweet was shared on the brand's Twitter account having more than 143k followers. Although it was deleted immediately but till that time it had already got 104 re-tweets and 25 favorites.

The mobile phone giant, Nokia was forced to apologize soon after an offensive post was tweeted from its New Zealand Twitter account. Although the tweet stayed on the account for 13 minutes but within that short span viewed and re-tweeted by many worldwide.

It was then deleted and replaced with an apology.

Microsoft, the leading software development company of the world too is on the list. A Twitter Manager here mistakenly didn't check the account from which he had logged in and tweeted to an individual.

Definitely, this is not the comprehensive list but for sure you would not like to create such awkward situations on your brand page.

Would you like to share any other social media mistakes? Feel free to share with us.


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